Beautiful Writing. Logical Writing. Important Writing. (which is basically beautiful thinking. logical thinking. important thinking)
Writing education isn’t prioritised in schools. Writing a few essays a year and being told to improve the ‘flow’ is not writing education.
Some crazy things are happening in the world. We think a proper education in writing (with everything it involves: logic, critical thinking, understanding context and audience etc. etc.) will improve individuals, societies, and the humanity as a whole. We’re aiming high.
The booming market in self-help books shows just how limited people’s understanding of writing and literature is. Who needs a ‘get motivated in life book’ when you understand the writing and ideas of people like Orwell and Solzhenitsyn.